Certainly, you can’t ignore current aviation industry conditions in messaging, simply because customer needs, wants and hot buttons can all change during a downturn. However, this doesn’t mean that your messaging needs to be all doom and gloom. But there does need to be an element of empathy in your messaging.
It’s always more effective when you can communicate that you understand what your customers are going through. Subtle message changes or additions that are in line with your core brand will strengthen customer loyalty during this time.
Consider things like special promotions or performance-based efforts. Short and long term planning must be balanced.
Review messaging to see if there are opportunities to reflect current events tied to customer needs. Your customers’ needs and priorities may have changed recently. Is your messaging reflective of that?
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.