Identify those aviation product/service areas that provide longevity and revenue potential even during tough times. these are the areas for which the customers will always have a need. This refocus may mean that other areas of diversification may have to suffer. Indeed, these can be tough decisions, but they are essential for long term health.
While previous diversification efforts may need to be put on hold, you might find other areas that you can earmark for exploration either now or later.
Every aviation business has a set of core products or services – get reacquainted with these areas. Test current marketing messaging against these products or services. Are they supporting the objective of promoting them clearly? If not, it might be time to adjust.
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.