Branding
Logo | Identity
The branding our creative team produces becomes a recognizable identity for your specific company. Our designs consistently reflect your company’s underlying philosophies, positioning, and brand characteristics while communicating your products or services in the most effective way possible, throughout all communication mediums.
Usage | Standards
A solid brand identity is an investment. MAI can help protect your investment by designing and implementing a concise brand standards manual. Make sure your brand is being used effectively and correctly throughout your organization and various vendors and business partners.
Strategy | Research
Brand strategy is critical for success in today’s marketplace. If you don’t communicate what your brand stands for, the market will decide for itself. Need to name a new company or rebrand an existing one? MAI can help with creative input, research options, and trademark/copyright processes.
Promotion | Positioning
Positioning should be the litmus test for all outward-facing messaging. MAI can assist in the development of your brand’s desired positioning, both creatively and strategically. These brand characteristics need to be communicated to your market. Trust MAI to assemble a plan to generate awareness and to reinforce key positioning and characteristics for your market.
