One thing is for certain – in difficult times, customers manage, review and revise their budgets much more closely. Budget parameters be what they may, but we cannot forget that a large part of consumer buying behavior is emotional.
In an unsettled market, emotive characteristics like familiarity, trust and confidence carry a lot of weight in the buying decision. Other factors like price up the balance.
Aerospace and aviation brands that consistently portray confidence and stability move to the forefront when the next buying decision presents itself. Companies that keep marketing at some level during a downturn and maintain their presence in the market always have the advantage over those that do not.
TAKE AWAY:
Appearances matter. How the consumer views your company will affect their decisions. Your company looks strong and healthy when you keep advertising at some level. This is an investment in customer confidence.
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.
