Through either kneejerk or necessity, some aviation companies will pull back on their advertising during uncertain times. This is understandable in some cases, but is this the time to sacrifice long term value for shorter term savings?
Reduced competitor advertising makes it easier to maintain or even increase your share of voice. The key is maintaining a regular presence, because when there is reduced competition, there is opportunity. It is important to remember that the opposite is true as well. Meaning if you do reduce marketing exposure, you will lose market share, and regaining lost market share when times are good can be costly.
If budgets don’t allow any increase in marketing activity, don’t fret. Maintain what you are doing if possible. And if you aren’t marketing, you should be. Remember to look for additional opportunities when there is less competitor messaging out there.
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.