Some aviation companies will increase marketing investment during a downturn. Some will focus on maintaining consistent marketing levels and still others will look to do more with less. Whichever category you find your brand in, there is one thing in a down market that applies to all – that is to take a close look at what you are doing and evaluate its effectiveness.
Ask yourself these questions:
Where am I spending my marketing budget?
Am I getting a return on that investment?
Could I be doing something else with these resources?
Believe it or not, there are opportunities to be had. Review current efforts to optimize your investment. Where can you get the most bang for your buck?
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.