So You Rebranded – Now What?

MAI-nwsltr Vol4 No1 2014 F.indd

So you took the leap, you invested the time, energy, and monetary resources to rebrand your company, way to go! But the decision to rebrand and develop the necessary components is only the beginning, now comes the fun part – implementing your new brand!

Whether your rebranding included a new company name, new messaging or a whole new logo, to be successful this new branding needs to be implemented everywhere, and we do mean EVERYWHERE!

But before you start adding the new brand to everything you do, there are a few steps you should take first:

  • Make Sure Everyone is on Board – this advice is the most valuable piece of advice when rebranding, you must make sure all stakeholders are on board with a rebrand for it to be successful, and that doesn’t stop with the first stages.  Without everyone on board, you are likely to promote an image that is disjointed and confusing to current and potential customers, wasting your time and resources.
  • Develop a Plan – trying to implement a new brand without a plan could lead to a never-ending project, with no end in sight, wasting valuable time and money. So come up with a solid plan, decide what needs to be done, what are the main priorities, who will take charge of each task, and deadlines for completion.
  • Get to Work – put your plan into action and start implementing your brand. Don’t forget to include all office materials, collateral material, websites, uniforms, email signatures, company templates, and the list goes ne. Anywhere you have internal or outward-facing communications; you should incorporate the new branding.
  • Tell People – don’t forget to tell people about your new brand. Through email, company newsletters, press releases, or even advertisements, use every avenue available to you to get the news out that you have made a positive update to your brand.

Every consumer wants to know what to expect when buying a product or service, and the quickest way to control their expectations is through your company branding. Your brand, or your message, is typically the first interaction a customer has with your company, so be sure to promote a solid, consistent image that your target market can trust.

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