Public Relations – The Best Kept Marketing Secret

If your company isn’t sending press releases out on a regular basis, you’re missing out on the many benefits of basic public relations. 

So why do many usually marketing savvy companies overlook this simple tactic when putting their marketing strategies together? 

• Often, they have trouble determining what might be newsworthy to the industry, so they say nothing at all.
• They don’t know who to send the release to – a good media contact list takes time and effort to develop.
• They simply don’t have time to pursue press items, produce a quality release narrative and effectively distribute the news.

In this day and age where content is king, press releases should be viewed as another way to keep your customers and non-customers informed as to what your company has going on.  Obvious topics are new products or services, facility/company expansion, new hires and more.  These always garner some attention from the press. But what about more obscure topics?  Do they get any traction? 

The answer is yes. Items your company may not think are newsworthy can be surprisingly effective, due the prevalence of new digital outlets that are always looking for content to publish instantly instead of having to make room and wait for a printed magazine to come out.

Trust MAI to assist you with all of your aviation industry press items.  We have helped small-to-medium aviation companies just like yours get results with press releases, public relations and all facets of marketing since 1992.