Not only will video marketing set you part from your competition, but it can also increase the traffic to your website. Here are some quick tips for using videos to drive more traffic to your website:
1. Third Party Hosting – Whether you chose to use a free third party hosting site, such as YouTube or Vimeo, or a paid video hosting site, your video will do no good if you don’t host it online! Using a site like YouTube or Vimeo can get your video in front of more people, while third party hosting or self hosting can bring all of the web traffic from your video directly to your website, rather than the hosting site. There are good reasons for each hosting option depending on what you hope to achieve with your video. Not sure which is right for you, give us a call, we can help you make the right decision.
2. Use SEO Tactics To Optimize Video Content – Once you upload your video, create a custom title, descriptions, and title tags to highlight the features of the article, product names/uses and the keywords associated with the video content.
3. Share, Share, Share – Share your video through all available avenues, then encourage others to share by adding “share” buttons for sharing via email, social media, (Facebook, Twitter) link, and embedded codes. This will increase the number of views your video gets and lead more visitors to your website.
4. Don’t Be Afraid To Ask – Don’t be afraid to ask people to share your video, or to provide links to your video on their website or social media accounts. The more links you have to your video, the more traffic you can drive directly back to your website, so don’t be afraid ask!
Using video marketing can greatly increase awareness in ways more traditional tactics cannot. If you plan on implementing video into your marketing mix, make sure you not only devote the time and resources to produce a quality video, but that you also take advantage of all distribution avenues available to make your video go viral and drive more traffic to your website.