The presence of video is becoming more and more prominent in the marketing world and can come in many shapes and sizes. From full length promotional videos showcasing products and services, to short tidbits being pushed via social media, a well shot, high quality video can be utilized in a variety of ways.
However, it’s important to understand that not all videos are created equal, and while many companies are taking the leap into video production, many are doing it without devoting the time, effort, or resources that the project deserves. While a high quality video can do much to raise awareness and build the reputation of your company, products, or brand, a poorly shot video can undermine all of your efforts.
Although adding video to your marketing mix can come with a sizable price tag, the benefits of video can far outweigh the cost, and here’s why:
It Will Absolutely Set You Apart From Your Competition.
While video marketing is becoming more and more popular, and many large companies are starting to utilize this tactic, the fact is, most companies are not using it yet, and, as already mentioned, many of those who are jumping onto the video bandwagon may be doing it wrong. This means you can be seen as a leader in your industry if you start implementing video into your marketing now.
Using video as a sales tool you can promote your company’s products and services like never before. What better way to showcase a specific process, past work, or your facilities than through video? Arming your sales team with a full length video to share with current and potential clients, rather than the traditional corporate brochure, is sure to get you noticed and set the bar high for your competition.
Using video can also aid in creating a strong, professional reputation for your company. Most customers perceive a high quality video as high-priced and therefore valuable. In their eyes, not just any company can afford to release a promotional video and those who can are worth further attention. Again, this sets you apart for your competition.
Video Can Go Anywhere
As already mentioned, a quality video can be used in multiple applications. The possibilities are endless. Companies can post a full length video on their website and push smaller clips in a variety of ways, via eblasts, video brochures, blogs, industry websites, forums, Twitter, Facebook, YouTube, you name it. Not to mention, videos can be viewed on any device, mobile, desktop computers, or tablets. Your current and potential customers will be able to view your video no matter where they are, and with all of these avenues leading back to your website, you are sure to increase traffic and qualified leads.
People LOVE Videos
This is a no-brainer. We all love to watch videos. You only need to look to the success of YouTube, more than 1 billion unique visits each month and counting, to believe in the power of video.
People are more likely to click on a link that has a video associated with it, and far more likely to share videos with others. Take advantage of your customers who are already your fans and give them something unique to share with others! Videos that show customers actually using a product/service or giving a testimonial can be particularly effective in raising awareness. So don’t be afraid to think outside the box when deciding what kind of video is right for you.
It Could Be More Cost Effective Than You Think
Producing a high quality video can be expensive, but thinking in terms of return on investment, a company video can be more economical than you think. Think about the time and cost that goes into producing a high quality brochure, including drafting copy/creative concepts, design time, printing cost, shipping, plus the cost associated with the travel/expenses of your sales team who are using the brochure as a sales tool. What’s the return on that specific brochure? Pretty hard to determine. Your video, on the other hand, is probably going to generate links to your website, increase your search rankings, and spread through social media outlets, producing results you can easily track and monitor online. In addition, if planned correctly, a video can be used for years to come, while traditional tactics have to be updated more frequently. Which seems like the better investment? That’s not to say that you should throw out all other tactics, but, as you see, when you think in terms of trackable results and lifecycle, video becomes more much economical than you might think.
Whether you believe in the power of video or not – it’s a fact – video marketing isn’t going anywhere soon. And when you are ready to take the leap – call MAI, we have full service video production capabilities in-house, and can handle all video marketing needs.