Corporation has recently taken significant steps to expand their reach throughout the business aviation market, and align their many business areas into one unified brand. Sabreliner Corporation unveiled their new look at the National Business Aviation Association’s Annual Convention (NBAA 2012) in Orlando, FL, October 30 – November 1, 2012.
Sabreliner’s rebranding efforts came in response to what they believe is an uninformed market perception of Sabreliner Corporation, with a limited view of their full capabilities. The common misconception is that they only service the Sabreliner aircraft, when in fact they have expanded heavily into helicopter services, structures, paint and coatings, life extension and much more. Along with these expanded capabilities, Sabreliner has also gained substantial experience and capability in supporting the military and civilian variants of aircraft like Learjet, King Air and others.
“We know that Sabreliner has much to offer its customers. We have the expertise, the latest technologies, and the extended capabilities to deliver any job, all in-house and under one roof,” said Steve Sperry, Vice President of Business Development, Sabreliner Corporation. “We do much more than service Sabreliner aircraft; unfortunately, the full extent of these services and capabilities are not widely known throughout the industry.”
“In order to shift this perception, as well as create a solid platform for all of our activities moving forward, we need to evolve the Sabreliner brand,” said F. Holmes Lamoreux, President & CEO. “However, it was imperative for us not to abandon our history, hard work and heritage, which has brought us to where we are today.”
With this in mind, Sabreliner unveiled its new look to attendees at NBAA 2012, including their updated logo. In keeping with their commitment to emphasize their heritage, their company name proudly remains Sabreliner Corporation and the updated logo will use their existing corporate colors.
“Updating our logo rather than starting from scratch will allow us to build on the strong, well-known heritage of Sabreliner that people know and trust,” continued Lamoreux.
With locations in Perryville, Ste. Genevieve, and St. Mary, MO, Sabreliner Corporation is a diversified aviation services company recognized worldwide for its extensive expertise and capabilities for government, military and business aviation customers. Specializing in airframe, engine, and component modification, inspection, repair, and overhaul, Sabreliner is widely recognized for its ability to keep veteran aircraft in service while being equally qualified to perform aircraft completions to the highest standards. Sabreliner offers complete exterior paint services and interior re-design, as well as major avionics upgrades and installations.
Sabreliner’s extensive in-house engineering and manufacturing capabilities enables it to fabricate airframe structural assemblies, parts, and tooling for use in new fixed and rotary-wing aircraft production, and for repair and overhaul of existing aircraft. Parts and assemblies are produced in accordance with government specifications, under license from OEMs and under FAA Parts Manufacturer Approval (PMA). For more information, visit www.sabreliner.com or call 314-863-6880.