The marketing and advertising industry is ever changing, which can make it difficult to stay up to date on the latest trends. In fact, sometimes trends change so quickly that by the time you have implemented a new tactic into your marketing, there are already three new tactics deemed better. While no one can predict with absolute certainly what the future holds, there are some tactics that should be left behind:
CDs – there are so many unique and exciting ways to get your company information to potential customers, CDs are not one of them. Make sure you explore the different options for presenting your company image that is up to date and relevant to your business.
Lengthy corporate history videos – the latest technology in video production and editing have made these longwinded, boring videos a thing of the past. Leave that lengthy corporate video behind and upgrade to something that is exciting to watch, mobile compatible, and easy to share.
Phone book listings – companies used to pay good money to have a prime listing in the yellow pages, but with the internet at our fingertips, these listings are almost obsolete. That doesn’t mean you should disregard all listing opportunities, just do your research. There are a ton of options for paid listings that may fit your business better and even free listings that may reach your current and potential customers.
One-sided data – with all of the analytics, metrics, and consumer data available to marketers, basing your efforts on just one piece of information is a tactic that keen marketers left behind long ago. Using a strong mix of analytic data, industry research, internal knowledge and intuition is the superior way to guide your company toward success.
So is your marketing still living in the past? 2015 is the year to clean house and kick these out of date tactics to the curb.