Ignore The Squirrel….For Now. Incorporate Some Basic Digital Marketing In Your Mix
In this day and age, you shouldn’t be ignoring digital marketing in aviation. Sure, you have a strong website and decent SEO, but now what? You may need a more robust digital marketing plan. Why is this important?
- Reach your target where they are spending time -. With travel restrictions and the sheer number of people working remotely, people are getting more “screen time” than ever before.
- Digital allows for deeper tracking and monitoring of effectiveness – Unlike print and more traditional marketing, digital elements allow you to test effectiveness and accuracy.
- Your competitors are already doing it. – You could be missing out on exposure. The majority of pre-purchase research is done online. You have to be present to be considered.
- You can compete with larger competitors – With proper visibility and relevant content, you can compete with larger competitors in the digital space.
- You can increase your target market accuracy – digital tactics allow for extremely targeted campaigns. This means if you have a strong (relevant) message, digital allows you to deliver this message to the people who are the most qualified.
Stay focused and make sure you are using digital tactics to supplement traditional marketing efforts.
Examples can include:
- Mobile Apps
- Social Media
- Banners and retargeting
- Sustained email campaigns
- eNewsletter Sponsorships/Partnerships
