Look Beyond “Shiny Objects” For Untraditional Channels To Reach New & Existing Customers
So you have a solid marketing budget and plan in place. Are there untraditional opportunities you could be using to supplement those efforts? A better question then, is what are untraditional marketing opportunities? That’s somewhat of a trick question, because it may be different for every company.
For example:
- If your industry segment has always used print media in the past, maybe you should consider putting resources into expanding your digital footprint.
- Have a sales team that isn’t traveling? Maybe a direct contact program would be useful to stay in front of customers when you can’t visit them in person.
- Are there press opportunities you’re missing that could help you get the word out for new products or services?
The point is to think somewhat outside the box. Traditional means are still important, but in an unprecedented time, it may be the opportune time to try some untraditional tactics along with the tried and true ones.
