1. Simplicity
Simple logos are easily recognizable and are remembered most.
2. Scalable
Logo should be able to be scaled up or down and still retain desired look/detail.
3. Memorable
Capture viewers attention and leave positive impression.
4. Versatile
Logo should look great in a variety of mediums (device/print etc).
5. Relevant
Logo should be relevant to your business in some form – relate to your company.
6. Timeless
Design should not be based on passing trends or fads and should stand the test of time.
Take Action!
Brand strategy is critical for success in today’s marketplace. If you don’t communicate what your brand stands for, the market will decide for itself. Need to name a new company or rebrand an existing one? MAI can help with creative input, research options, and trademark/copyright processes.
To get started or learn more, please contact Michelle Neuhaus
at 636.530.0088 or mneuhaus@mai-stl.com.
