Many marketers tend to storm into the social media world because everyone else is doing it. Or, perhaps they actually do understand the benefits of social media, and they just wait to start taking advantage of the opportunities that social media can offer. But, for any marketing campaign, no matter the size or scope, if you don’t first define a strategy and create a good plan, the campaign will go nowhere. Remember, every product and service is different, and a strategic approach should be tailored to your unique needs and goals in order to be successful. When it comes to social media, the key to success is getting off to a good start.
Know What You Hope to Achieve Before You Begin. You should have clear-cut expectations for your social media campaign. What do you hope to achieve through social media? The first step in getting off to a good start is establishing the goals you wish to achieve and determining your expectations. Not sure what you want to achieve? Don’t worry, lots of companies know they need to get into social media, but are unsure why, or what they can achieve? Here are some examples of common expectations that many companies have when diving into social media:
- Drive traffic to company website
- Promote the business (using discounts, coupons, sales, promotions)
- Add to your public relations campaign, and gain more exposure
- Create/generate leads
- Share expertise
- Interact with customers
- Gain a competitive advantage
Once you have clear goals established, not only will you be more able to choose which social media platform is right for you, you will also be able to determine the effectiveness, and ROI on social media. Look for our next newsletter to find out how to choose the right platform for your company.