Take the opportunity to get closer to your existing customers. This is after all, the bread and butter of your aviation business. Are there opportunities to be had by engaging with this group differently than you have previously?
How can you provide additional value to this group and in turn elevate loyalty in the long term? Often it may be as simple as listening to your customers’ needs, wants and yes, even complaints. They can often pin-point action items that improve overall experience with your brand.
TAKE AWAY:
Protect your existing customers like they were gold. They are. We have all heard that retaining clients is less expensive than adding new ones. While this is true, happy satisfied customers can help in the fight to acquire new customers through word of mouth and recommendation.
MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088Â for more information.
