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West Star Aviation Announces New Northeast Regional Sales Manager
21 Aug 20 Press 0

West Star Aviation Announces New Northeast Regional Sales Manager

West Star is pleased to announce Bob Fairfield as the new Northeast Regional Sales Manager. His territory will include the states of New York, Massachusetts, Connecticut, New Hampshire, Vermont, Maine, Rhode Island and New Jersey.

Bob’s previous experience included various maintenance technician positions and most recently regional sales manager at Gulfstream. Fairfield also holds an A&P certificate, and I.A. license as well as a private pilot’s license.

“We are pleased to have Bob join our team. His technical experience, knowledge of the industry and relationships will be an asset to West Star,” said Marty Rhine, VP of Sales.

“I am excited for the opportunity to continue to apply my skills and experience within the aviation industry and with the well-established company of West Star,” said Bob Fairfield, Northeast RSM

West Star Aviation Announces New Global Program Manager at GJT
21 Aug 20 Press 0

West Star Aviation Announces New Global Program Manager at GJT

West Star Aviation is pleased to announce Lisa Hall has been promoted to the new Global Program Manager at their Grand Junction, CO (GJT) facility.

Lisa brings over 30 years of aviation experience to the Global team, with previous lead and management positions with
Bombardier and West Star. Lisa has also served in the United States Navy.

“Lisa’s skills and vast experience with Bombardier products will be an important asset to our Global team,” said Ken
Rice, Director of Maintenance, GJT.

“I appreciate the opportunity to advance within West Star while applying my skills and contributing to the team,” said
Lisa Hall, Global Program Manager, GJT.

West Star Aviation Names Timothy Spihlman as New Chief Financial Officer
28 Jul 20 Press 0

West Star Aviation Names Timothy Spihlman as New Chief Financial Officer

July 28, 2020 – West Star Aviation has recently named Timothy Spihlman to the position of Chief Financial Officer. Spihlman will oversee all aspects of the company’s finance functions, including accounting, financial planning and analysis, tax and corporate strategy. He has over 25 years of financial and operational leadership experience in a variety of industries with a focus on long-term growth strategy for companies such as Vi-Jon and
Solutia.

As a business leader with significant experience as a Board Member, CEO, President, CFO and other financially related roles, Tim has provided C-Level leadership to private equity backed, publicly traded and venture capital
backed organizations. Tim’s unique background is based upon his ability to reshape businesses through interpersonal relationships, talent identification, cultural change management skills, analytics, restructuring and M&A activities.

Tim holds a Bachelor of Science degree from Bradley University and is a Certified Public Accountant. He is currently on the Board of Directors for Brace For Impact 46, a non-profit organization serving the needs of
children in Cap-Haitien, Haiti and North St. Louis, as well as Accupac, a consumer products company serving pharmaceutical and retail markets.

“I’m excited to have Tim joining the West Star team. His extensive experience in corporate finance as well as his experience in several C-level positions make him the ideal candidate to help us achieve our long-term goals,” said Jim Rankin, CEO.

“I look forward to utilizing my experiences to help the West Star team continue to serve the industry. I am pleased to have the opportunity to join a company with such a strong history and customer centric approach,” said Tim Spihlman, CFO.

West Star Aviation’s Perryville, MO Location Receives Additional FAA Approvals
30 Jun 20 Press 0

West Star Aviation’s Perryville, MO Location Receives Additional FAA Approvals

June 30, 2020 – West Star’s Perryville, MO (PCD) location has received FAA approval for four additional airframe capabilities within the Bombardier and Embraer series. The FAA only grants approval based on specific training, manuals and tooling requirements.

The four additional series of capabilities include: Bombardier Global BD-700, Embraer Phenom, Embraer Legacy 120 and Embraer Legacy 134/145. Currently, the PCD location is approved to also perform service on a variety of aircraft models including Falcon, Gulfstream, Sabreliner and Textron series. These additional approvals reflect West Star’s continual focus on the development of airframe-specific capabilities throughout the organization.

“The addition of these capabilities will provide further service opportunities for our location, while also benefiting the West Star company as a whole,” stated Kyle French, General Manager (PCD).

West Star Aviation’s GJT Team Completes First Inspection Milestones For Global Express
11 Jun 20 Press 0

West Star Aviation’s GJT Team Completes First Inspection Milestones For Global Express

June 11, 2020 – West Star congratulates their Grand Junction, CO (GJT) Global Express team for completing their first 240, 180 and 120-month inspections.

In just a short time, the GJT Global Express team has grown from one member, Chris Halbert, to a crew of 13, completing 15 different Global Express aircraft projects.

“The continued growth of the Global Express department shows the unique leadership skills and mentorship Chris provides to his team and West Star,” said Jason Cohen, Program Manager, Bombardier and Global Express (GJT).

Reach Out & Share
28 May 20 Rethink 0

Reach Out & Share

Reach Out & Share

Help your community/industry. If your aviation company is truly doing good things in the community or industry, share it. The most important thing here is authenticity. While good works can improve image, they can just as easily destroy it with disingenuous efforts.

Public Relations is an often under-utilized tactic for some aviation companies. Whether it is philanthropic good works or other developments within the company, use PR to stay in front of your customers and prospects and keep them updated. Consistent presence in industry trade magazines and digital outlets will certainly pay dividends with increased share of voice and awareness.

TAKE AWAY:
If there are things happening in your company, either big or small, it doesn’t do any good if no one knows about it. Make sure you’re taking advantage of what a consistent public relations presence can deliver. You might be surprised.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Revise Your Messaging.
28 May 20 Rethink 0

Revise Your Messaging.

Revise Your Messaging

Certainly, you can’t ignore current aviation industry conditions in messaging, simply because customer needs, wants and hot buttons can all change during a downturn. However, this doesn’t mean that your messaging needs to be all doom and gloom. But there does need to be an element of empathy in your messaging.

It’s always more effective when you can communicate that you understand what your customers are going through. Subtle message changes or additions that are in line with your core brand will strengthen customer loyalty during this time.

Consider things like special promotions or performance-based efforts. Short and long term planning must be balanced.

TAKE AWAY:
Review messaging to see if there are opportunities to reflect current events tied to customer needs. Your customers’ needs and priorities may have changed recently. Is your messaging reflective of that?

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Refine Your Focus.
28 May 20 Rethink 0

Refine Your Focus.

Refine Your Focus.

Identify those aviation product/service areas that provide longevity and revenue potential even during tough times. these are the areas for which the customers will always have a need. This refocus may mean that other areas of diversification may have to suffer. Indeed, these can be tough decisions, but they are essential for long term health.

While previous diversification efforts may need to be put on hold, you might find other areas that you can earmark for exploration either now or later.

TAKE AWAY:
Every aviation business has a set of core products or services – get reacquainted with these areas. Test current marketing messaging against these products or services. Are they supporting the objective of promoting them clearly? If not, it might be time to adjust.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Reconnect With Current Customers
28 May 20 Rethink 0

Reconnect With Current Customers

Reconnect With Current Customers

Take the opportunity to get closer to your existing customers. This is after all, the bread and butter of your aviation business. Are there opportunities to be had by engaging with this group differently than you have previously?

How can you provide additional value to this group and in turn elevate loyalty in the long term? Often it may be as simple as listening to your customers’ needs, wants and yes, even complaints. They can often pin-point action items that improve overall experience with your brand.

TAKE AWAY:
Protect your existing customers like they were gold. They are. We have all heard that retaining clients is less expensive than adding new ones. While this is true, happy satisfied customers can help in the fight to acquire new customers through word of mouth and recommendation.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

The Av8 Group Announces New Facility Expansion
12 May 20 Press 0

The Av8 Group Announces New Facility Expansion

Houston, TX, May 12, 2020 – The Av8 Group is pleased to announce the completion of their 10,000 sq. ft. expansion at their Houston location. This will provide additional space for their specialized service of landing gear and other component overhauls.

The original facility occupied 20,000 square feet of space, and now with the added square feet will have a combined total of 30,000 sq. ft. to service the growing requests for landing gear and component overhauls. The construction started last fall and final touches were completed in March 2020 with the capacity to accept additional projects.

“This additional space will allow us to expand our capabilities even further, which we are excited about and we will be announcing further details to the industry in the near future,” said Yoel Arnoni, CEO, The Av8 Group.

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