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West Star Aviation’s GJT Team Completes First Inspection Milestones For Global Express
11 Jun 20 Press 0

West Star Aviation’s GJT Team Completes First Inspection Milestones For Global Express

June 11, 2020 – West Star congratulates their Grand Junction, CO (GJT) Global Express team for completing their first 240, 180 and 120-month inspections.

In just a short time, the GJT Global Express team has grown from one member, Chris Halbert, to a crew of 13, completing 15 different Global Express aircraft projects.

“The continued growth of the Global Express department shows the unique leadership skills and mentorship Chris provides to his team and West Star,” said Jason Cohen, Program Manager, Bombardier and Global Express (GJT).

Reach Out & Share
28 May 20 Rethink 0

Reach Out & Share

Reach Out & Share

Help your community/industry. If your aviation company is truly doing good things in the community or industry, share it. The most important thing here is authenticity. While good works can improve image, they can just as easily destroy it with disingenuous efforts.

Public Relations is an often under-utilized tactic for some aviation companies. Whether it is philanthropic good works or other developments within the company, use PR to stay in front of your customers and prospects and keep them updated. Consistent presence in industry trade magazines and digital outlets will certainly pay dividends with increased share of voice and awareness.

TAKE AWAY:
If there are things happening in your company, either big or small, it doesn’t do any good if no one knows about it. Make sure you’re taking advantage of what a consistent public relations presence can deliver. You might be surprised.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Revise Your Messaging.
28 May 20 Rethink 0

Revise Your Messaging.

Revise Your Messaging

Certainly, you can’t ignore current aviation industry conditions in messaging, simply because customer needs, wants and hot buttons can all change during a downturn. However, this doesn’t mean that your messaging needs to be all doom and gloom. But there does need to be an element of empathy in your messaging.

It’s always more effective when you can communicate that you understand what your customers are going through. Subtle message changes or additions that are in line with your core brand will strengthen customer loyalty during this time.

Consider things like special promotions or performance-based efforts. Short and long term planning must be balanced.

TAKE AWAY:
Review messaging to see if there are opportunities to reflect current events tied to customer needs. Your customers’ needs and priorities may have changed recently. Is your messaging reflective of that?

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Refine Your Focus.
28 May 20 Rethink 0

Refine Your Focus.

Refine Your Focus.

Identify those aviation product/service areas that provide longevity and revenue potential even during tough times. these are the areas for which the customers will always have a need. This refocus may mean that other areas of diversification may have to suffer. Indeed, these can be tough decisions, but they are essential for long term health.

While previous diversification efforts may need to be put on hold, you might find other areas that you can earmark for exploration either now or later.

TAKE AWAY:
Every aviation business has a set of core products or services – get reacquainted with these areas. Test current marketing messaging against these products or services. Are they supporting the objective of promoting them clearly? If not, it might be time to adjust.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Reconnect With Current Customers
28 May 20 Rethink 0

Reconnect With Current Customers

Reconnect With Current Customers

Take the opportunity to get closer to your existing customers. This is after all, the bread and butter of your aviation business. Are there opportunities to be had by engaging with this group differently than you have previously?

How can you provide additional value to this group and in turn elevate loyalty in the long term? Often it may be as simple as listening to your customers’ needs, wants and yes, even complaints. They can often pin-point action items that improve overall experience with your brand.

TAKE AWAY:
Protect your existing customers like they were gold. They are. We have all heard that retaining clients is less expensive than adding new ones. While this is true, happy satisfied customers can help in the fight to acquire new customers through word of mouth and recommendation.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

The Av8 Group Announces New Facility Expansion
12 May 20 Press 0

The Av8 Group Announces New Facility Expansion

Houston, TX, May 12, 2020 – The Av8 Group is pleased to announce the completion of their 10,000 sq. ft. expansion at their Houston location. This will provide additional space for their specialized service of landing gear and other component overhauls.

The original facility occupied 20,000 square feet of space, and now with the added square feet will have a combined total of 30,000 sq. ft. to service the growing requests for landing gear and component overhauls. The construction started last fall and final touches were completed in March 2020 with the capacity to accept additional projects.

“This additional space will allow us to expand our capabilities even further, which we are excited about and we will be announcing further details to the industry in the near future,” said Yoel Arnoni, CEO, The Av8 Group.

West Star Aviation Voted #1 MRO For The Seventh Consecutive Year By PRASE Survey
05 May 20 Press 0

West Star Aviation Voted #1 MRO For The Seventh Consecutive Year By PRASE Survey

May 5, 2020 – West Star Aviation is proud to announce the company has been voted #1 Preferred Maintenance Repair and Overhaul (MRO) in the 2020 Professional Pilot Magazine’s Annual Preference Regarding Aviation Services and Equipment (PRASE) survey for the seventh consecutive year. The publication began including the category “Most Preferred MRO” in 2014 and West Star has been voted #1 every year from 2014-2020.

Professional Pilot magazine is a staple in the business aviation industry and has nationwide coverage reaching over 22,000 readers worldwide. The publication provides feature information, editorial and industry news to pilots and corporate aviation professionals. The PRASE survey is an interactive reader to editor conducted survey on an annual basis by Professional Pilot magazine in which industry professionals, pilots, and aircraft maintenance professionals vote based on their experience, performance, quality, and company knowledge in a wide range of categories.

“Having the industry recognize West Star as the #1 MRO for the seventh year in a row inspires us to work even harder for our customers. This is a phenomenal acknowledgment for our entire team and fuels our commitment to industryleading quality and service,” said Jim Rankin, CEO.

Re-Evaluate Current Efforts.
28 Apr 20 Rethink 0

Re-Evaluate Current Efforts.

Re-Evaluate Current Efforts.

Some aviation companies will increase marketing investment during a downturn. Some will focus on maintaining consistent marketing levels and still others will look to do more with less. Whichever category you find your brand in, there is one thing in a down market that applies to all – that is to take a close look at what you are doing and evaluate its effectiveness.

Ask yourself these questions:
Where am I spending my marketing budget?
Am I getting a return on that investment?
Could I be doing something else with these resources?

TAKE AWAY:
Believe it or not, there are opportunities to be had. Review current efforts to optimize your investment. Where can you get the most bang for your buck?

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Reflect A Positive Brand.
28 Apr 20 Rethink 0

Reflect A Positive Brand.

Reflect A Positive Brand.

One thing is for certain – in difficult times, customers manage, review and revise their budgets much more closely. Budget parameters be what they may, but we cannot forget that a large part of consumer buying behavior is emotional.

In an unsettled market, emotive characteristics like familiarity, trust and confidence carry a lot of weight in the buying decision. Other factors like price up the balance.

Aerospace and aviation brands that consistently portray confidence and stability move to the forefront when the next buying decision presents itself. Companies that keep marketing at some level during a downturn and maintain their presence in the market always have the advantage over those that do not.

TAKE AWAY:
Appearances matter. How the consumer views your company will affect their decisions. Your company looks strong and healthy when you keep advertising at some level. This is an investment in customer confidence.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

Reinforce Share Of Voice.
28 Apr 20 Rethink 0

Reinforce Share Of Voice.

Reinforce Share Of Voice.

Through either kneejerk or necessity, some aviation companies will pull back on their advertising during uncertain times. This is understandable in some cases, but is this the time to sacrifice long term value for shorter term savings?

Reduced competitor advertising makes it easier to maintain or even increase your share of voice. The key is maintaining a regular presence, because when there is reduced competition, there is opportunity. It is important to remember that the opposite is true as well. Meaning if you do reduce marketing exposure, you will lose market share, and regaining lost market share when times are good can be costly.

TAKE AWAY:
If budgets don’t allow any increase in marketing activity, don’t fret. Maintain what you are doing if possible. And if you aren’t marketing, you should be. Remember to look for additional opportunities when there is less competitor messaging out there.

MAI is a full-service marketing and communications agency that specializes in the aviation segment. With more than 25 years successfully helping corporate and general aviation companies communicate effectively, we can help find ways to optimize your current efforts or even find additional ways to reboot your marketing. Call Michelle Neuhaus at
636-530-0088 for more information.

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