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West Star Aviation Appoints Director Of Quality Assurance
21 Jan 20 Press 0

West Star Aviation Appoints Director Of Quality Assurance

January 14, 2020 – West Star is pleased to announce the appointment of Gary A. Schandl as Director of Quality Assurance for all West Star facilities.

Gary has over 45 years of aviation experience with the majority being in quality, while previously holding positions at Midcoast/Jet Aviation. He holds his A&P license, IA (Inspector Authorizations) license and has served 25 years as an FAA Designee DAR (Designated Airworthiness Representative). He also supports the aviation community by serving on several advisory boards.

“Gary’s vast experience and expertise adds to West Star’s ongoing commitment to quality products and services,” stated Rodger Renaud, President and COO.

“I appreciate the opportunity to bring my experience and passion for aviation quality to West Star, and look forward to working with the entire team,” said Gary Schandl, Director of Quality Assurance.

Short Videos = Powerful Messaging
20 Jan 20 Blog 0

Short Videos = Powerful Messaging

Content, Content, Content 
As we head into 2020, one of the most effective ways to build your business and gain exposure to potential customers is through video marketing. Now more than ever, prospects and customers want to see the behind the scenes, the process, your triumphs, and even struggles. The more relevant content you capture, the more your audience will grow. The bigger the audience, the more relationships you will build.

Short, Simple & To The Point 
As our attention spans have shortened with the take-over of social media, keeping your videos short, simple, and to the point will grab your audience’s attention while establishing credibility for your business. Not to mention, they are also obviously less expensive to produce than longer videos. This allows you the freedom to create more content for your budget. 

Re-Purposing 
The best part about video marketing is that it can be used and re-purposed on many platforms. Upload the video to youtube and post on social media such as Facebook, Instagram, and LinkedIn. Take a screenshot and encourage people on Twitter to check it out. You can also write a paragraph or two about the video and create a post on your website. Then take that same content and send an email campaign! Video is always an eye-catcher at tradeshows. No matter the platform, video marketing is a proven tool that can be re-purposed to ensure the ROI is worth it.

Take Action!
Whether your strategy calls for your video delivery to be via website, social media, tradeshows, or distributed directly to prospects or customers, look to MAI for creative ideas on how to best utilize your video investment.

To get started or learn more, please contact Michelle Neuhaus 
at 636.530.0088 or mneuhaus@mai-stl.com.


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Wilson Air Center Charlotte Go Rentals Announcement
13 Jan 20 Press 0

Wilson Air Center Charlotte Go Rentals Announcement

Wilson Air Center – Charlotte is pleased to announce that we have solidified a partnership with Go Rentals effective January 13, 2020.  Go Rentals is the only privately owned and operated elite car rental service specializing in General Aviation service at Fixed Base Operations and fine hotels since 1995.

Wilson Air Center is thrilled to have the opportunity to elevate our car rental services by providing our clients with the on-site, personal and elite service from Go Rentals.  Go Rentals has been named as the only Elite Car Rental service provider by Forbes Travel Guide and has proven to be dedicated to corporate and private aviation passengers and flight crews.  Wilson Air is excited about this new business partnership and we look forward to working with Go Rentals as we share a common goal of providing you, our valued client, with exceptional service each time you visit Charlotte.

Go Rentals operates over 80 locations in Arizona, California, Colorado, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, South Carolina, Texas, Utah, Washington, Washington D.C. and now North Carolina.

If you have any questions, please email Vince Papke at vpapke@wilsonair.com.

West Star Aviation Announces Avionics Technical Sales Manager at GJT
09 Jan 20 Press 0

West Star Aviation Announces Avionics Technical Sales Manager at GJT

January 9, 2020 – West Star Aviation is pleased to welcome Walt Marcy to the Grand Junction, CO (GJT) team as the Avionics Technical Sales Manager.

Walt brings more than 40 years of aviation experience to West Star, and previously served on the boards at Collins Aerospace, Honeywell and Gogo. Walt received his Bachelor of Science degree from Metropolitan State University of Denver in Technical Communication and is a veteran of the US Navy.

“Walt’s many years of experience in avionic sales and operations makes him an invaluable asset,” stated Jerry Sheetz, manager of Technical Sales. “We are honored to have him join our team, as we continue to add top talent to West Star,” Sheetz continued.

“I enjoy the technical aspect and have a deep rooted interest in the evolution of avionics,” stated Walt Marcy, Avionics Technical Sales Manager, “along with constantly researching to stay ahead of the technology curve,” he continued.

West Star Aviation Announces Director of Employee Communications and Component Marketing
12 Dec 19 Press 0

West Star Aviation Announces Director of Employee Communications and Component Marketing

December 10, 2019 – West Star is pleased to announce Tommi Krell has assumed leadership for marketing the component repair business units, Dallas Aeronautical Services, Flite Components and Avant Aerospace. (Avant Aerospace LLC, Dallas Aeronautical Services, LLC (DAS), and FLITE Components, LLC are wholly owned subsidiaries of West Star Aviation Holdings, LLC.)

Tommi will continue to maintain responsibility for corporate communication across the enterprise. She joined West Star earlier this year after spending several years as Head of Global MRO Marketing for Jet Aviation. Tommi has extensive experience in both marketing and communications and holds a master’s degree in business administration.

“Tommi has shown tremendous energy in her short time here at West Star, and we are delighted to once again promote from within and provide opportunities to our shining stars with well deserved promotions,” stated Katie Johnson, Vice President of Human Resources. “Tommi brings many years of marketing and business experience to West Star and in this new role the goal is to enhance and highlight our component companies with additional brand awareness,” Johnson continued.

A Great Logo Will Have These Top 6 Characteristics
09 Dec 19 Blog 0

A Great Logo Will Have These Top 6 Characteristics

1. Simplicity

Simple logos are easily recognizable and are remembered most.

2. Scalable

Logo should be able to be scaled up or down and still retain desired look/detail.

3. Memorable

Capture viewers attention and leave positive impression.

4. Versatile

Logo should look great in a variety of mediums (device/print etc).

5. Relevant

Logo should be relevant to your business in some form – relate to your company.

6. Timeless

Design should not be based on passing trends or fads and should stand the test of time.



Take Action!
Brand strategy is critical for success in today’s marketplace. If you don’t communicate what your brand stands for, the market will decide for itself. Need to name a new company or rebrand an existing one? MAI can help with creative input, research options, and trademark/copyright processes.
To get started or learn more, please contact Michelle Neuhaus
at 636.530.0088 or mneuhaus@mai-stl.com.

West Star Aviation Receives ANAC Brazil Certification
14 Nov 19 Press 0

West Star Aviation Receives ANAC Brazil Certification

November 14, 2019 – West Star is pleased to announce they have received ANAC Brazil Authorization to perform maintenance inspections and repairs on Brazilian registered aircraft at their East Alton, Illinois (ALN) location.

“This certification extends our world-class aircraft MRO services to Brazilian aircraft operators at our ALN facility,” stated Santiago Carol, Regional Sales Manager, Latin America.

This authorization is in addition to existing DGAC Certification for Mexican registered aircraft.

West Star Aviation Announces Federal Apprenticeship Event for National Apprenticeship Week
14 Nov 19 Press 0

West Star Aviation Announces Federal Apprenticeship Event for National Apprenticeship Week

November 5, 2019 – West Star Aviation is pleased to announce their partnership with Madison County Career and Technical Education Office, along with Southwestern Illinois College (SWIC) for a Federal Apprenticeship Event for National Apprenticeship Week at their East Alton, IL (ALN) facility on November 14 and 15, 2019. This special event will allow students to inquire about aviation maintenance careers and explore the local opportunities available with the new AMT Apprenticeship Program, in conjunction with the 2-year Aviation Maintenance Technology program at SWIC.

The event will include a lunch, facility tour, presentation and commentary from current West Star employees working as Apprentices while attending SWIC, as well as management, plus college life details from SWIC’s enrollment specialist, typical daily routine, learning experiences, required supplies and cost information.

“We are excited to be able to share this real-life experience with students in the area. It allows them to explore the true working environment where they can complete their degrees and graduate with a secure job in the local area,” said Katie Johnson, Vice President of Human Resources. “We are always looking for ways to expand our hiring programs while exposing potential graduates to the corporate aviation industry, thus gaining the most experienced technicians and offering them an extended career with West Star,” Johnson continued.

West Star Aviation Announces New Gulfstream Program Director
14 Nov 19 Press 0

West Star Aviation Announces New Gulfstream Program Director

October 15, 2019 – West Star is pleased to announce the promotion of Eric Valdes to Gulfstream Program Director with associated programs for Egyptian contracts, Accessories, NDT and Window Repair at their East Alton, IL (ALN) facility.

Eric bring over 26 years of aviation experience with him, formally serving as Gulfstream Program Manager at West Star for the past 12 years and previously at Midcoast for nine years. He also served in the U.S. Air Force as crew chief on AWACS, stationed at Tinker AFB. Eric received his A&P license from SWIC.

“We are always excited to be able to offer advancement opportunities to our experienced team members,” said Scott Sweeney, General Manager (ALN). “Eric’s expertise and long tenure with West Star will continue to support the valuable relationships with our customers and assist with expanding the additional programs to meet their needs,” Sweeney continued.

“I am grateful to continue my aviation career and expand my skills with West Star,” said Eric Valdes, Gulfstream Program Director (ALN). “Working with our experienced team and providing our customers first-class service will continue to be a priority in building the individual programs,” Valdes continued.

West Star Aviation Announces Perryville Location Has Been Awarded FAA Repair Station Certification
12 Nov 19 Press 0

West Star Aviation Announces Perryville Location Has Been Awarded FAA Repair Station Certification

November 12, 2019 – West Star Aviation is pleased to announce that the Perryville (PCD) location has been recently awarded their FAA Repair Station Air Agency certificate.

The team had been working diligently over the past 18 months to complete the requirements put forth by the Federal Aviation Regulation Agency. The Part 145 certification allows Perryville to complete maintenance, repairs and additional services at the full-service facility.

“We are proud of the Perryville team for taking on and completing this task with such determination and enthusiasm,” said Kyle French, General Manager (PCD). “It is with great honor that we received this certification and take pride in offering our continued experience and quality workmanship that our customers expect,” French continued.

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