WEST STAR AVIATION WELCOMES NEW AVIONICS TECHNICAL SALES LEAD West Star Aviation recently announced that Mike Sapanara has joined their team and will lead Avionics Technical Sales. Mike began his avionics career in the Read More »
The 4 Ps of Marketing vs. the Marketing Mix – What You Could Be Doing Wrong. By Ted McDermott, Vice President, MAI The marketing mix and the “4 Ps of Marketing” are often used as interchangeable words that are synonyms, when Read More »